Leads Exinity’s global acquisition marketing strategy to scale trader growth across regions and channels. Owns multi-million-dollar performance budgets, CPA, ROAS, customer LTV, channel diversification, testing programs, marketing technology advancement, and regulatory-aware expansion. Partners with Analytics and Data Science on attribution, media mix modeling, and predictive LTV. Oversees global performance marketing teams and agencies while developing innovative acquisition channels, local partnerships, and a high-performance experimentation culture.