Own and optimize paid social acquisition campaigns (primarily Meta) to drive efficient customer acquisition and growth. Manage multi-platform paid social (TikTok, Reddit, Snapchat), budgets, tracking, A/B tests, and creative testing. Build dashboards, partner with Product/BI/Engineering/Creative/Compliance, and ensure measurement and attribution using AppsFlyer, GA4, GTM, and Tableau.

Own execution and optimization of paid acquisition campaigns (primarily Google Ads and Apple Search Ads), manage large advertising budgets, run A/B tests, build reporting with AppsFlyer/GA/Tableau, partner with cross-functional teams to improve funnels, and drive efficient mobile user acquisition.