Lead Better Collective’s group-wide CRM and lifecycle strategy across global sports media brands. Build scalable operating models, automated customer journeys, segmentation, personalisation, and coordinated multi-channel communications. Partner with Product, Data, Technology, Editorial, Commercial, Subscription, and Compliance teams to activate first- and zero-party data. Establish measurement, experimentation, dashboards, and playbooks that improve registration, engagement, conversion, retention, reactivation, revenue, and customer lifetime value.

Own the paid media data domain end to end, including ingestion, user-level modeling, data marts, semantic definitions, reverse ETL, reliability, alerting, and incident response. Lead and mentor data engineers, establish technical standards, shape the roadmap, collaborate with platform and business teams, and remain hands-on in SQL and Python. Build production pipelines using dbt, Dagster, cloud warehouses, and related tooling while supporting analytics, machine learning, and data science use cases.