Develop cross-channel ecommerce marketing strategies across paid media, SEO, CRO, email, SMS, and organic social. Analyze customer journeys, campaign performance, and business metrics using GA4, Shopify, and reporting dashboards. Recommend growth opportunities, prioritize initiatives, support roadmaps and client reviews, and collaborate with specialists and project managers. Use AI tools for research, analysis, reporting, and workflow efficiency while applying sound judgment and business context.