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Produce digital-first video news episodes from story development through publication across web, social, streaming and emerging platforms. Pitch and research stories, write outlines and scripts, coordinate guests and production logistics, lead shoots, verify facts, manage timelines, and collaborate with editorial and production teams to ensure timely, accurate, and engaging content.

Edit and adapt news and public affairs video for web and social platforms; manage media storage and organization; ensure audio and color quality control; deliver multiple edits on time to channel managers; support remote content delivery and media management workflows; perform additional assigned duties.

Lead digital growth and audience retention by designing and executing 360-degree campaigns for pillar programming. Manage ad strategy and budgets across Meta, TikTok, YouTube, and Google Ads, analyze performance against KPIs, and pivot within six-week sunset windows. Build tactics to acquire Gen Z and Gen Alpha on emerging platforms and amplify creator partnerships via paid and organic channels.

The role supports execution of media buys and sponsorships, manages media orders, and collaborates with multiple teams to fulfill campaign goals effectively.

Support cultivation, solicitation, and stewardship of mid-level Patron donors ($1,500–$24,999). Manage donor communications and donor database hygiene (Salesforce), handle gift processing and acknowledgements, build donor relationships via calls/emails/events, and provide in-person and virtual event support for the Patron Program.

Support WNET's digital fundraising and engagement programs by operating email and digital campaigns, training and supporting Marketing Cloud users, developing personalized journeys, advising on donor/constituent UX and technical issues, and assisting with e-newsletter operations and campaign best practices.

Support major and planned giving by managing donor recognition, soliciting and stewarding major donors, maintaining Salesforce data and dashboards, preparing proposals and donor communications, coordinating events, and reconciling forecasts with Finance.

The Digital Media Sales Lead develops strategies for digital media sales, pitches to clients, manages campaigns, and maintains client relationships while achieving revenue goals.