Leads marketing, events, experiential activations, and localized brand initiatives across UK and EU markets. Manages regional strategies, event calendars, vendors, agencies, media relationships, budgets, project timelines, community leads, and cross-functional launches. Oversees flagship openings, partnerships, popups, VIP events, and cultural activations while tracking campaign performance, ROI, foot traffic, and engagement. Serves as the liaison between regional teams and global headquarters, ensuring consistent brand standards and execution.