Own and execute paid search strategy for print and digital subscription acquisition across multiple consumer brands. Build, optimize, and measure Google Ads campaigns against volume, spend, CPA, CAC, and LTV targets; test additional PPC channels; develop incrementality measurement models; and collaborate with acquisition, brand, design, and editorial teams. Stay current with Google Ads innovations, AI-powered audiences, automated bidding, and campaign formats while driving channel growth and efficiency.

Drive app subscription growth for Food and Entertainment brands through multi-channel campaigns, paid acquisition, app store optimisation, conversion improvement, experimentation, and analytics. Coordinate Product, Tech, Brand, Design, CRM, and paid media teams while optimising acquisition spend, monetisation, subscriber LTV, CAC, and lifecycle journeys across Apple, Google Play, and web checkout.

Sell exhibition stand space and digital assets for BBC Gardeners’ World events. Responsibilities include prospecting, sales calls, proposals, negotiation, closing, exhibitor account management, CRM maintenance, contracts, forecasting, floorplan updates, debt resolution, and onsite rebooking. The role requires target-driven selling, strong communication, networking, organization, customer care, and attendance at live events, potentially involving consecutive nights away.