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Digital Media • Gaming • News + Entertainment
Lead paid media strategy for UK & Ireland across PPC, social, programmatic, video and app channels. Manage multi-million budgets, partners, testing, measurement (MMM/MTA), creative standards, and mentor a team while optimizing campaign performance and onboarding suppliers.
Top Skills:
Ads OpsApp Store ListingsDisplayIn-App AdvertisingIncrementality StudiesMarketing Mix Modelling (Mmm)MartechMeta (Facebook Ads)Multi-Touch Attribution (Mta)Paid SocialPpcProgrammaticTerzoTracking And ReportingVideo
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