Own AQA’s web analytics capability, including GA4 and GTM implementation, event tracking, data layer governance, conversion measurement, quality assurance, compliance, and troubleshooting. Translate business needs into measurement frameworks and collaborate with developers, marketing, product, and technology teams. Support CRM and CDP integrations, dashboards, reporting, and customer journey analysis while acting as the subject matter expert for analytics governance and implementation.

Leads AQA’s Science and Maths qualification portfolio through reform, owning product strategy, innovation, market performance, revenue and profitability. The role shapes GCSE and A-level products, teacher support, digital and non-exam assessment initiatives, roadmaps, pricing and commercial plans. It manages a team of approximately eight, leads cross-functional reform groups, and represents AQA with government, regulators and STEM stakeholders. The postholder also contributes to wider Product leadership and may deputise for the Director of Product Management.