Analyze customer behaviour, conversion funnels, and retention to drive product and commercial growth. Query GA4 raw event data in BigQuery, manage GTM (client and server-side) tagging, build Tableau dashboards, design and analyze A/B tests, and translate insights into clear recommendations for product, marketing, and country stakeholders.

The role involves owning the CRM product roadmap, collaborating with teams to enhance user experience, and strategizing based on user data. Requires experience in B2C products and CRM platforms.

Analyze marketing data to optimize acquisition efficiency and campaign ROI across online and offline channels. Report marketing KPIs, conduct competitive and customer-behavior research, synthesize insights from multiple data sources, and present clear recommendations to improve budget allocation and campaign performance.