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Lead paid social strategy and performance for a portfolio of DTC e-commerce brands across Meta and TikTok. Own account planning, testing roadmaps, performance analysis, and client-facing strategy while mentoring junior team members to improve execution and retention. Drive ROAS, CAC, MER, and scalable growth through data-led optimisation and creative collaboration.

Manage and optimise paid social campaigns across Meta and TikTok for DTC e-commerce clients. Monitor performance, scale profitable campaigns, analyse data from Triple Whale, Shopify and GA4, collaborate with creative teams on testing, and communicate insights to clients. Drive ROAS/CAC/MER goals while contributing to reporting, process improvements, and account growth.

Lead creative strategy for a portfolio of high-growth DTC brands, build testing frameworks and scalable creative systems, translate performance data into optimisations, mentor junior strategists, and partner with media, design, and client teams to drive measurable growth across Meta, TikTok, and emerging platforms.

Lead creative strategy for multiple D2C accounts across Meta and TikTok. Develop and test performance-driven creative, write briefs, script UGC, build testing roadmaps, analyze performance data, and present insights while coordinating with designers, producers, media buyers, and account managers.

Lead cross-functional growth and creative strategy as the bridge between Creative Strategy and Growth Strategy. Coach and manage four Senior Creative Strategists, run department training on performance and media buying, perform audits and constraint analysis across priority accounts, and produce macro creative reports from the data warehouse to surface trends and tactical plays that improve commercial outcomes.

Own and optimise paid social campaigns for e-commerce clients across Meta and TikTok, driving growth through data-driven diagnosis, creative testing, budget allocation, and close collaboration with growth and creative teams. Use Shopify, TripleWhale, GA4, and AI tools to translate data into clear recommendations, run structured experiments, and present performance insights to clients.

The Senior Growth Strategist will lead growth initiatives for e-commerce brands, owning client strategies, diagnosing growth opportunities, and driving performance through data-driven recommendations and collaboration.