Leads Prosus’s product communications function for AI products, owning positioning, messaging, launches, media and analyst relationships, owned channels, and cross-functional alignment. Builds the communications discipline through playbooks, processes, measurement, and standards. Translates complex technology into compelling narratives for technical and non-technical audiences while connecting communications to adoption, reputation, and business results.

Owns Prosus’s global brand experience strategy across flagship and external technology events. Leads event concepts, physical brand expression, audience experience, activations, production, budgets, vendors, agencies, and execution across international markets. Partners with programming, content, speaker, brand, and communications teams to create distinctive experiences for executives, investors, policymakers, and industry audiences while developing repeatable standards and toolkits.