Own the full enterprise sales cycle across the UK and Northern Europe, from territory development and prospecting through discovery, demonstrations, negotiations, and close. Build relationships with operational, technical, financial, security, and executive stakeholders in multi-location retail, QSR, hospitality, and other businesses. Maintain pipeline and forecast accuracy, develop customer business cases, translate technical capabilities into measurable outcomes, and collaborate with Sales Engineering, Product, Marketing, and Customer Success. Travel occasionally for customer meetings and industry events.