Own paid acquisition across Google, Meta, and other digital channels, managing strategy, budgets, testing, optimization, tracking, and performance measurement. Analyze CAC:LTV, payback, cohort behavior, incrementality, and contribution margin. Develop ad creative, landing pages, copy, and scripts while collaborating with content and design teams. Report actionable recommendations to senior leadership and automate marketing workflows using AI.

Own a product surface end to end, including strategy, specifications, prioritization, delivery, and measurable outcomes. Analyze commercial and operational data, challenge inefficient processes, and work directly with engineering, design, data science, operations, and commercial teams. The role focuses on wholesale procurement, pricing intelligence, catalogue trust, or buyer economics, with emphasis on automation, AI agents, marketplace dynamics, and financially measurable results.

Own end-to-end data science initiatives for a wholesale marketplace, including predictive modeling, ranking, demand forecasting, pricing, experimentation, segmentation, matching, and LLM-powered features. Translate ambiguous commercial problems into measurable ML and statistical solutions, deploy and monitor production models, conduct A/B tests, and collaborate with Product, Engineering, Finance, and Commercial teams.