Leads international marketing strategy across EMEA, APAC, and LATAM for direct, distributor, and wholesale channels. Responsibilities include managing multi-currency budgets, retailer media campaigns, trade marketing, localized content, visual merchandising, seasonal go-to-market launches, trade fairs, showrooms, events, vendors, and external freelancers. The role ensures global brand consistency while adapting marketing programs to regional markets and analyzing campaign ROI.