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Lead end-to-end influencer marketing campaigns for a major beauty client: strategy, talent relationships, execution, budget management, compliance, analytics, trend-led activations, and team/client management.

Lead development and execution of social and content strategies, creative briefs, and measurement frameworks. Mine insights, present compelling narratives, run workshops, mentor junior staff, and collaborate cross-functionally to integrate social into broader brand and campaign goals.

Lead day-to-day influencer campaigns across identification, vetting, negotiation, implementation and reporting. Contribute to influencer strategy, plans, calendars and budgets. Collaborate with media, PR, social and other teams, manage influencer relationships and database, ensure regulatory compliance and brand sentiment, present creative solutions, and support pitches and business development.