Lead UX and experience design for digital products, services, and platforms. Design user flows, wireframes, prototypes, interactions, and design systems while exploring AI-powered experiences. Collaborate with strategists, technologists, visual designers, clients, and stakeholders; facilitate workshops, present design rationale, and contribute to the growth of multidisciplinary design teams.

Lead motion design across brand, product, experience and campaigns. Define motion systems and machine-readable tokens, integrate AI/generative and 3D workflows, ensure production-ready outputs, present to clients, collaborate with cross-disciplinary teams, and mentor junior designers.

Lead product and experience strategy across digital and generative AI experiences. Conduct audience research and AEO audits, define AI evaluation frameworks, design synthetic testing, establish data and measurement strategies, interpret operational and performance metrics, validate prompts and interventions, and communicate strategic recommendations. Collaborate with data engineering, creative, technology, and executive stakeholders to improve accuracy, brand alignment, answer-engine visibility, and system performance.