Own growth strategy and commercial performance for a portfolio of high-growth DTC brands. Lead cross-functional pods across paid media, creative, influencer marketing, offers, funnels, and conversion optimization. Translate performance data into growth roadmaps, testing programs, scaling decisions, and recovery plans. Partner with founders and senior marketing leaders, manage client relationships, drive retention and expansion, and communicate strategic recommendations with urgency and clarity.

Manage creative production for video ads across various platforms, utilize data for creative strategy, and collaborate with teams to optimize performance.

Lead and scale the agencywide performance creative product: set creative standards and playbooks, mentor strategists, build production workflows, align creators and talent, own creative onboarding and early wins, and act as the senior creative voice for clients to drive measurable conversion and revenue outcomes.