Lead long-form editorial content for Lookfantastic’s Content Hub, managing ideas from research and interviews through writing, editing, SEO optimization, publication, and performance improvement. Develop editorial video concepts, scripts, storyboards, and YouTube and social adaptations. Manage the Social Producer, collaborate with SEO, social, PR, creative, CRM, and external experts, and shape content strategy around search, audience needs, trends, and AI-powered discovery.

Leads ecommerce trading for LOOKFANTASTIC by managing offers, analyzing data, optimizing customer journeys, and influencing revenue, gross profit, AOV, conversion, and traffic. Owns multiple categories and channels, independently uses SQL and ecommerce systems, supports team training, drives cross-functional collaboration, improves processes, and provides direction and knowledge sharing across the team.

Lead and operate Myprotein's German influencer programme: recruit and manage creators, run end-to-end campaigns, track performance and budgets, report insights, collaborate cross-functionally, ensure on-brand local content, and stay ahead of German social trends to drive awareness and commercial results.