Drive growth marketing across European markets by optimizing the full customer funnel, running A/B and multivariate experiments, improving lead-to-opportunity conversion, and analyzing performance data. Manage HubSpot, ZoomInfo, analytics, heatmapping, and CRM tools while partnering with sales, creative, and global marketing teams. Develop regional campaigns, support events, optimize paid and organic spend, strengthen brand consistency, and provide actionable insights to leadership.