Leads Zappi’s advertising effectiveness and creative development strategy as an external industry expert and internal cross-functional advisor. Develops thought leadership, supports enterprise sales and customer engagements, guides product and go-to-market strategy, and translates advertising workflows, competitive dynamics, AI, and emerging research methods into commercial narratives and product recommendations. Builds authority with senior marketers, brands, agencies, analysts, and industry communities through executive storytelling, events, education, and strategic guidance.

Own the account-based growth motion across named-account acquisition and expansion. Lead ABM campaigns, paid account-based marketing, intent-based plays, event engagement, MQL-to-SQL conversion, CRO, and HubSpot experimentation. Partner with Sales, Customer Success, Account Management, BDRs, RevOps, and marketing teams to generate pipeline, improve funnel performance, and drive revenue. Report ABM, conversion, and campaign results to leadership.