Plans, launches, manages, and optimizes organic and paid social media campaigns, particularly on LinkedIn, for B2B clients. Responsibilities include client communication, campaign strategy, content scheduling, creative approval, budget management, performance analysis, reporting, workshops, new-business support, and team mentorship. The role also develops recommendations based on social trends, platform updates, and campaign insights.

Lead visual direction for a major global B2B account as one half of a conceptual creative team. Turn strategy into ideas, set and protect visual direction, build distinctive visual worlds, present to clients, and direct designers and production while contributing hands-on when needed.