Lead marketing analytics by building experimentation frameworks, MMM and incrementality testing, LTV and churn models, and scalable data models (dbt/SQL). Partner cross-functionally to translate insights into budget and product decisions, shape marketing data infrastructure, and apply AI to automate analytics.

Lead and mentor a team of AI/ML Engineers, developing production-grade AI solutions that extract value from structured and unstructured data, with a focus on customer-centric performance.