Owns EMEA product marketing for franchised electronic component supplier lines. Develops marketing plans, joint campaigns, sales enablement, technical collateral, and design-in programs; supports customer engineers with product guidance and alternative parts. Tracks sales, POS, design-win, and market data, monitors competitive trends, coordinates with suppliers, sales, global FAEs, purchasing, and planning, and provides recommendations to leadership.

Grow Datalynq adoption by onboarding trial users, reactivating former users, answering product questions, monitoring engagement, and running demos. Build email onboarding sequences, support the MCN feature launch, collect user feedback, maintain HubSpot records, and create Power BI dashboards tracking sign-ups, conversions, and engagement. Collaborate with leadership and cross-functional teams to align growth activities with broader business goals.