Provides HR advisory support across the UK, Ireland, and Nordic regions, partnering with retail and corporate managers on employee relations, onboarding, engagement, talent development, HR operations, payroll inputs, and benefits administration. Maintains HRIS data, supports employment compliance, coordinates training and engagement initiatives, contributes to people projects, and provides reporting and insights. Requires regular store engagement, strong stakeholder management, UK employment law knowledge, and continuous improvement capabilities.

Leads regional public relations strategy across the UK, Ireland, and Nordics, managing agencies, budgets, media relationships, press events, sponsorships, talent partnerships, and product storytelling. The role oversees two direct reports, coordinates with regional and global teams, negotiates talent contracts, measures campaign performance, and protects and grows brand awareness and desirability.