Leads B2B paid media strategy and planning across global client accounts. Develops channel mixes, budgets, forecasts, KPIs, and measurement frameworks; advises clients; manages external activation partners; oversees campaign delivery and optimization; analyzes performance; identifies innovation opportunities; supports pitches, account growth, and agency thought leadership.

Lead B2B paid media strategy and planning across global client accounts. Develop channel mixes, budgets, forecasts, KPIs, and measurement frameworks; advise clients; manage external activation partners; optimize campaigns; analyze performance; contribute to pitches, new business, media innovation, and agency thought leadership. Collaborate with strategy, content, creative, and account teams to deliver integrated campaigns.