Strong Revenue Growth:
Block’s Q1 2026 materials cite year-over-year growth from “Afterpay Post‑Purchase” and note that “core Afterpay” growth accelerated, indicating a rising revenue contribution. Consumer‑lending originations that include BNPL also increased sharply, reinforcing this tailwind.
Product Line Growth:
Deeper BNPL integration across Cash App—Afterpay Post‑Purchase and new “Pay in 4” pre‑purchase via Cash App Card—expands use cases and distribution. Leadership also highlighted opportunities to reinvigorate core Afterpay and scale both post‑ and pre‑purchase flows.
Resilient & Sustainable Growth:
During the 2025 holiday period, the vast majority of U.S. BNPL purchases were paid early or on time, supporting responsible‑use narratives. This repayment profile underpins the potential to sustain growth as Cash App integrations broaden.
