Strong Revenue Growth:
BNPL GMV and gross profit rose year over year through 2025, and management called out accelerating growth into early 2026. Increased origination volumes and higher attach within Cash App supported the step‑up.
Product Line Growth:
New modalities such as Post‑Purchase on Cash App Card and pilots like Afterpay Pre‑Purchase expanded use cases and supported higher attach rates. Management highlighted these products as key contributors to volume growth through 2025–2026.
Market Expansion:
Rollout of “Cash App Afterpay” to hundreds of thousands of merchants and Amazon Australia’s addition at checkout widened distribution across Square and Cash App channels. Deeper integration increased reach to Cash App users and Square sellers.
