Who are we?
Checkmarx is the AI-powered application security leader helping the world’s most security- conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human- and AI- generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.
We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.
What are we looking for?
We are looking for a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) and the MEDEE region (Israel, Italy, Poland, and Iberia) for our Application Security (AppSec) solutions.
This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.
How will you make an impact?
Regional Strategy & Planning
- Own the NEUR and MEDEE regional marketing strategy aligned with global AppSec priorities and revenue goals
- Translate global campaigns into regionally relevant programs across UKI, Netherlands, Nordics, Israel, Italy, Poland and Iberia
- Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
Pipeline Generation
- Own regional marketing-sourced pipeline targets aligned to revenue goals
- Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)
- Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)
- Understanding and ownership of Pipeline targets and gaps
- Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression
Demand Generation & Pipeline Expansion
- Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)
- Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals
- Optimize marketing funnel performance using data-driven insights and continuous testing
Account-Based & Enterprise Marketing
- Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
- Partner with sales to develop account-specific engagement plans and personalized campaigns
- Support deal acceleration through tailored content, executive engagement, and field programs
Field Marketing & Events
- Plan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars)
- Represent the company at key cybersecurity and developer-focused events across NEUR and MEDEE (Israel, Italy, Poland, and Iberia)
- Ensure strong pre- and post-event engagement to maximize pipeline contribution
Content Localization & Messaging
- Adapt global AppSec messaging for Northern European and MEDEE audiences with high technical expectations
- Collaborate with product marketing to refine positioning for DevSecOps and security buyers
- Support development of regional case studies, customer advocacy, and thought leadership
Sales & Partner Alignment
- Act as a trusted marketing partner to regional sales leaders
- Enable channel and technology partners with co-marketing campaigns and MDF programs
- Align closely with SDR teams to ensure effective lead follow-up and conversion
Analytics & Reporting
- Track campaign performance, pipeline contribution, and ROI across NEUR and MEDEE
- Provide regular reporting and insights to regional and global stakeholders
- Use data to refine targeting, messaging, and channel effectiveness
What is needed to succeed?
Experience
- 5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps
- Proven experience managing regional or field marketing in Northern Europe and/or the MEDEE region (Israel, Italy, Poland, Iberia)
- Demonstrated success in driving pipeline and supporting enterprise sales cycles
Skills
- Strong knowledge of IT Security
- Expertise in demand generation, ABM, and integrated campaign execution
- Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo)
- Excellent stakeholder management and cross-functional collaboration
Languages
- Fluent in English (required)
- Additional languages are a plus
Nice to Have:
- Experience in high-growth SaaS or cybersecurity vendors
- Familiarity with developer ecosystems and tooling
- Background in partner/channel marketing
Key Competencies:
- Team player mindset with strong execution capabilities
- Self Starter and having a can-do approach
- Dynamic, tenacious High Achieving attitude
- Commercial acumen and revenue focus
- Ability to engage technical and security audiences
- Strong communication and influence across matrixed organizations
- Adaptability in a fast-paced SaaS environment
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
