Company Description
BlueOptima provides data-driven solutions that enable organisations to optimise software development efficiency. As we continue to scale, we’re seeking a Demand Generation Manger to drive impactful marketing initiatives and collaborate closely with our Sales Development Representatives (SDRs) and outbound functions.
We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 110 individuals from more than 20 different countries.
Location: London
Department: Marketing
Job Description
As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives. You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role.
Key Responsibilities:
Strategy Execution and Development:
- Develop and refine demand generation strategies with input from leadership and peers.
- Execute campaigns across multiple channels, leveraging analytics to inform optimisation.
Campaign Oversight:
- Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals.
- Collaborate on content development, digital advertising, and event marketing to drive engagement.
Collaboration and Enablement:
- Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops.
- Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives.
Lead Management:
- Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing.
- Regularly analyse funnel metrics and recommend strategies for improvement.
Technology Utilization:
- Actively manage marketing tools and platforms, identifying areas for better utilisation.
- Provide recommendations for MarTech stack enhancements.
Leadership and Mentorship:
- Guide team members on project execution and skills development.
- Act as a role model for collaboration, accountability, and continuous improvement.
Qualifications
- Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context.
- Strong understanding of lead generation, marketing funnels, and sales alignment.
- Proficiency with marketing technologies (e.g., CRM, marketing automation tools).
- Proven ability to analyse and optimise campaign performance using data-driven insights.
- Skilled communicator with the ability to collaborate across teams and functions.
Growth Opportunities:
- Expand expertise across the full scope of demand generation, building toward managing the entire function.
- Play a key role in scaling BlueOptima’s marketing efforts and contributing to company growth.
Additional Information
Why join our team?
Culture and Growth:
- Global team with a creative, innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Salary : £50-£60K Annual [Based on Experience]
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
