The Global Demand Generation Manager will develop and execute a comprehensive demand generation strategy, focusing on digital, ABM, and offline marketing to enhance customer engagement. Responsibilities include campaign management, digital marketing, organic growth initiatives, and sales alignment, ensuring maximum ROI and pipeline growth through targeted strategies.
Job Summary
Natterbox is seeking a highly driven Global Demand Generation Manager to architect, execute, and optimize scalable demand generation campaigns. With a strategic focus on organic and perpetual digital programs, this role will build innovative, account-based strategies to increase deal sizes and enhance customer engagement. The ideal candidate will thrive in a dynamic environment, leveraging digital tools and growth led strategies to support Natterbox’s evolution.
Core Responsibilities
- Develop and Execute Global Demand Generation Strategy: Build a comprehensive demand generation strategy that supports Natterbox’s global sales and marketing goals, balancing digital, ABM, and offline approaches for optimal engagement.
- Digital Marketing: Lead digital marketing efforts across paid search, social, display, and content syndication, including hands-on campaign management and vendor oversight to maximize ROI.
- Organic Growth Initiatives: Create and execute organic marketing strategies, including SEO, content marketing, and social media, to drive brand awareness and engage prospects through relevant, value-driven content.
- Account-Based Marketing (ABM): Design and execute targeted ABM campaigns tailored to specific high-value accounts, leveraging insights to personalize outreach and build pipeline for key segments.
- Campaign Management: Plan, launch, and optimize multi-channel campaigns that incorporate organic, paid media, digital outreach, content marketing, ABM, and offline events to generate high-quality leads and pipeline growth.
- Event Marketing: Manage demand generation activities tied to global offline events, including conferences, webinars, and in-person experiences, ensuring alignment with broader demand generation and ABM goals.
- Sales Alignment: Partner closely with sales teams to ensure alignment on lead quality, pipeline targets, and campaign follow-up processes. Maintain open communication to adjust strategies based on feedback and results, particularly for ABM initiatives.
- Budget Management: Own and allocate the demand generation budget, ensuring maximum return on investment across campaigns, ABM initiatives, and events.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years in demand generation or growth marketing, preferably in SaaS or tech industries.
- Proven expertise in building and scaling digital-first demand generation strategies.
- Demonstrated experience with ABM, SEO, and digital media buying.
- Strong ability to align campaigns with evolving sales models, such as PLG and indirect sales.
- Proficiency in marketing technology, including Pardot, Salesforce, and ABM platforms.
- Analytical mindset, with a strong capability to optimize performance metrics.
Personal Attributes
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
- Strong analytical mindset with a strong desire to test and learn
- Self-starter mentality and a team player who thrives working across global and cross-functional teams
- Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects
- Big picture thinker who does not hesitate to dive into details with strong quantitative skills and ability to translate data into insights and measurable results
- Flexible and adaptable to changing business needs
- Demonstrable listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes
What we offer you in return
Alongside a competitive salary, we offer a great range of benefits
- 25 days holiday to 30 days (excluding public holidays)
- Private health insurance - after probation
- PerkBox giving a range of personalised benefits
- Enhanced parental pay
- Pension
- Cycle to work
- EAP via Vivup
Should you require any additional support with your application or need us to make any adjustments for you, please contact our People team [email protected]
**** Due to the Christmas holidays there may be a slight delay in reviewing and processing your application***
Top Skills
Seo
Natterbox London, England Office
12-16 Addiscombe Road, London, United Kingdom, CR0 0XT
Similar Jobs
Be an Early Applicant
The Demand Generation Manager will develop and lead integrated marketing campaigns to enhance market awareness and drive revenue for Morningstar Indexes. This role involves working with cross-functional teams to optimize campaign performance, manage marketing programs, and improve lead qualification strategies.
Be an Early Applicant
The Head of Demand Generation will develop and implement a comprehensive marketing strategy to drive lead acquisition and conversion. This role involves managing multi-channel campaigns, collaborating with sales teams, enhancing lead nurturing processes, and overseeing marketing technologies to optimize effectiveness. Leadership of the demand generation team and alignment with company goals are also key responsibilities.
Be an Early Applicant
The Demand Generation Manager will develop and execute demand generation strategies, collaborate with sales and marketing teams, oversee targeted campaigns, and manage lead flow. The role requires strong analytical skills to optimize performance and enhance marketing technology utilization while mentoring team members.
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
