Jobs at WPP

The Effectiveness Senior Manager will shape measurement strategies, deliver insights on client campaigns, and support analytics development to improve media effectiveness and drive business outcomes.

Supports analytics leadership in delivering campaign reporting, business intelligence, analytics, and optimization solutions for clients. Responsibilities include gathering and analyzing data, building reports and visualizations, presenting insights, advising on technology, supporting client briefs, and developing relationships across teams. The role uses tools including Power BI, Excel, BigQuery, Google Analytics, SQL, Azure, and related visualization and data integration technologies. It also supports junior and temporary analytics staff and contributes to AI and technology initiatives.

Lead campaign analytics for Booking.com’s Global Solutions Unit by managing data infrastructure, dashboards, post-campaign reporting, ROI analysis, and standardized measurement. Develop the analytics roadmap, troubleshoot data issues, identify optimization opportunities, present recommendations to senior stakeholders, and train planning and local-market teams. Serve as the campaign analytics subject matter expert while promoting data-driven decision-making and tool adoption.

Manage and coordinate eCommerce client accounts and campaign activation across media and technology platforms. Oversee campaign setup, optimization, reporting, schedules, budgets, and project delivery while serving as the primary client contact. Lead and develop junior team members, manage client expectations, and drive improvements to eCommerce and digital marketing processes.

Leads intelligence and strategic operations workstreams across media, data, technology, finance, planning, activation, and analytics teams. Responsibilities include discovery workshops, requirements gathering, process mapping, governance design, implementation coordination, stakeholder management, risk tracking, adoption, data-quality improvement, reporting enablement, and creation of playbooks and training materials. The role translates intelligence strategy into practical delivery while influencing teams without direct authority.

Designs and implements media campaign measurement, including brand lift, A/B, matched-market, geo, and incrementality studies. Evaluates statistical robustness, develops benchmarks and performance targets, and delivers actionable insights to clients. Collaborates across teams, presents complex findings to technical and non-technical audiences, and applies AI-driven tools to predictive modeling and optimization. The role also includes mentoring, management, and improving analytical methods, tools, and processes.

Lead data strategy for key clients, design data-led audience solutions, champion Open Intelligence and Infosum, support AI tool development, and line-manage 1–2 Data Strategy Managers while collaborating with media planning and activation teams to drive client outcomes.

Supports global media account operations through data governance, quality checks, reporting coordination, platform support, user onboarding, process documentation, and operational improvement. The role collaborates with market teams, client stakeholders, and platform owners to resolve data issues, maintain reporting accuracy, support tool adoption, manage operational resources, track invoices and purchase orders, and coordinate meetings and onboarding activities.

Manage and optimize retail media campaigns across Amazon Sponsored Ads, CitrusAd, and Criteo. Responsibilities include campaign activation, testing, performance analysis, reporting, data maintenance, issue resolution, client and supplier collaboration, and identifying opportunities to improve efficiency and account performance. The role supports cross-functional commerce strategies and requires strong eCommerce knowledge, analytical ability, data literacy, operational proficiency, and attention to detail.

Supports media planning across the full campaign lifecycle, including strategy, execution, reporting, client contact, and coordination across channel specialisms. The role requires strong organization, prioritization, attention to detail, communication, relationship-building, initiative, and the ability to work independently. It is a hybrid position with approximately four days per week in the office.

Manages priority digital advertising campaigns across programmatic and addressable media channels. Oversees campaign strategy, testing, optimization, monetization, billing, reporting, troubleshooting, and KPI delivery. Serves as a key agency and client contact, leads automation and process improvements, and manages and develops Campaign Management Executives. Requires strong advertising operations expertise, DSP knowledge, analytical ability, commercial awareness, and excellent stakeholder communication.

Oversee client enablement across a portfolio of accounts, including onboarding, product demonstrations, training, change management, adoption support, and performance tracking. Act as the primary liaison between clients, agencies, product, engineering, and data teams. Gather feedback, coordinate cross-studio deployments, support growth and retention efforts, and develop enablement materials, case studies, and success stories.

Lead eCommerce campaign delivery across platforms for client accounts, serving as the primary client contact and overseeing campaign activation, optimisation, reporting, budgets, schedules, and KPIs. Manage team workflow, development, recruitment, and performance while building client and supplier relationships. Drive strategic account growth, process automation, financial controls, and innovative digital marketing opportunities.

Manage day-to-day campaign delivery for Google accounts, serving as a key client and internal team contact. Responsibilities include maintaining client satisfaction, managing expectations, overseeing campaign quality and budgets, handling invoicing and reconciliation, identifying risks and growth opportunities, and supporting digital media strategy. The role also provides project management leadership and may directly manage one team member.

Manage day-to-day client relationships for No7 Beauty Company and Boots Opticians, support campaign planning, activation and evaluation across channels, produce audience insights and performance analysis, supervise junior team members, ensure billing/administration accuracy, and drive client performance through strategic media planning and collaboration with cross-functional teams.

Lead Tesco-specific data strategy, architect audience and platform integrations, drive use of Open Intelligence, InfoSum and Agentic AI, ensure GDPR-aligned governance, and manage a team delivering analytics, predictive models and activation across media and owned channels.

Leads strategic partnerships with global clients and agency networks across international markets. Advises on programmatic media solutions, coordinates cross-market execution, monitors investment performance, presents QBR insights, and drives client growth and revenue expansion. The role also manages agency education programs, promotes innovation, assembles cross-functional teams, and influences stakeholders without direct reporting authority.

Leads paid social strategy and campaign oversight for designated clients, integrating activity into cross-channel media plans. Manages client, supplier, and vendor relationships; develops regional best practices; evaluates platforms, partners, and integrations; ensures quality and controls; and provides thought leadership. The role also supports resource planning, leads and develops team members, oversees biddable media planning, and contributes to campaign reviews and work-quality updates.

Manage, optimize, and report on programmatic advertising campaigns while developing media strategies aligned with client KPIs. Responsibilities include media planning, campaign QA, testing, analysis, client and partner management, platform training, revenue growth, financial reconciliation, and maintaining end-to-end operational standards. The role requires strong platform knowledge, analytical ability, communication skills, and a proactive approach to programmatic activation and continuous improvement.

Lead EMEA Paid Social strategy, campaign activation, optimization, governance, analysis, testing, and reporting for Amazon’s RMI business. Manage regional media plans, operational processes, quality standards, and automation across onshore and offshore teams. Advise senior stakeholders, build relationships with major social platforms and media partners, identify innovation opportunities, and translate performance into commercial recommendations. Coach and develop account managers and junior staff while ensuring consistent, high-quality delivery across all markets.