Associate Director, Analytics

1429 - Associate Director, Analytics - DAT

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are seeking an Associate Director to join our growing Analytics & Insights team, reporting into the Analytics Director. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

Some of the things we'd like you to do

• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
• To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of global roll out. 
• Recruit, manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
• Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness. 
• Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
• Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
• Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.
• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.
• Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
• Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
• Experience in analytics, measurement, data science, or a related field
• Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
• Well developed problem-solving skills and the ability to think critically and creatively
• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello. Ability to project manage analytics projects.
• Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
• Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
• Stay up-to-date with the latest industry trends and advancements in data science and analytics
• Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib. 
• Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns

Nice to haves:

• Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
• Experience with cloud technologies, such as GCP
• Proven understanding and experience with digital ad platforms APIs
• Knowledge of market research methodologies
• Speaking any European languages

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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