RethinkFirst Company Culture & Values

Describe your company culture in one word. What made you pick that word?
‘Mission-driven.’ RethinkFirst’s mission to support neurodivergent individuals and the people who care for them is embedded in everything we do. Our organization is filled with former educators, board certified behavior analysts and other professionals that come from the communities we serve. Our mission is personal for many of our team members who have friends or family members who are neurodivergent or are neurodivergent themselves. This collective understanding of the importance in our mission fosters collaboration, embraces learning and innovation and drives us toward success. As an example, when speaking to prospective customers, our RethinkBH sales team members often recall their own experiences using the RethinkBH software when they were working in an ABA clinic. They share some of the issues they experienced then and how our solution has helped solve their problems, which resonates heavily with our customers.

What’s the coolest project you’ve worked on recently, and how did it help you grow professionally?
A goal for our people and talent acquisition team this year has been to uplevel RethinkFirst’s employer brand and better showcase what it’s like to work at our company. This involved reviewing how we currently show up as an employer across various platforms and identifying blind spots we want to work on. I partnered with our marketing team to begin brainstorming ideas and how we can incorporate more people and culture stories into social media platforms, job boards and websites. Together, we led what we called a “Collab Lab” between the people and marketing teams to understand what we want someone to feel when they see this type of content. This project was only the first stage of upleveling our employer brand and I’m excited for what we’ll be able to accomplish in Q3 and Q4. This is also one of the first projects I’ve taken on where I’ve been able to collaborate with another department, outside of my one-on-one relationships with hiring managers and working inside the people team. I’ve grown as a communicator and strategic thinker, and this project added a new layer to my understanding of talent acquisition and the candidate (and employee) experience.