EMEA Payments Marketing Strategy

Job Description
Are you an innovative marketer with a passion for driving growth? As a VP in EMEA Marketing Strategy, you will play a pivotal role in shaping and executing data-driven marketing initiatives and campaigns that enhance our presence across Europe, the Middle East, and Africa.
As a Vice President in the EMEA Payments Marketing Team, you will develop and execute marketing strategies that align with J.P. Morgan Payments' global and regional priorities. You will collaborate with cross-functional teams to drive business growth and ensure our marketing efforts are impactful and measurable.
You will report to the Head of EMEA Marketing.
Job responsibilities

• Take a lead on the development and execution of the EMEA marketing strategy to support working towards full funnel marketing initiatives, product marketing campaigns and sales teams in acquiring new business and deepening client relationships
• Develop data-driven, customer-centric, marketing strategies for EMEA Payments; leaning particularly into product and market priorities accordingly
• Collaborate with senior stakeholders and internal marketing teams to advise, design and implement cohesive, innovative campaigns
• Measure, track and present marketing outcomes and insights to executive leadership, leveraging data to refine and inform future strategies and effectively optimize in market campaigns and initiatives
• Drive process improvement initiatives to enhance marketing efficiency and effectiveness across the region.

Required qualifications, capabilities, and skills

• Expertise in creating and delivering data-driven integrated marketing strategies and activations
• Relevant B2B marketing experience essential with a proven track record in multichannel campaign development and optimization
• Strong knowledge of the full marketing mix and optimization strategies
• Demonstrated experience and expertise in several channels across B2B marketing, preferably product marketing
• Demonstrated ability to build and maintain collaborative relationships across various teams and functions
• Experience in regional project execution and navigating complex organizational structures
• Exceptional communication, influencing, negotiation, and interpersonal skills
• Financial Services, Fintech, and/or Payments marketing experience is essential
• Deep understanding of the payments industry
• Exceptional expertise aggregating with data and power-point essential to tell a story

Preferred qualifications, capabilities, and skills

• Strategic Thinking - contribute to the development and execution of impactful, strategic marketing plans to deliver results
• Digital Expertise - understand digital touchpoints across email, webcasts, media and digital tools and drive a digital strategy for deeper client engagement
• Execution - develop credibility and trust through consistent, quality client delivery
• Stakeholder management - Strong project and people management skills
• Open to building leadership skills

About Us
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.