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At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
An opportunity has opened for an experienced Trade Marketing Manager / POS Manager to join the Pharmacy Business Unit’s OTC team. This role is responsible for supporting strategy and leading the planning and execution of online and in-store promotional activations, including new product launches.
The ideal candidate has a deep understanding of the consumer journey and is passionate about consumer behaviour—from consideration to purchase. They should be able to recommend POS material investments by account based on brand and retailer objectives, not just execute plans.
Every day, we rise to the challenge to make a difference and here’s how the Trade Marketing Manager role will make an impact:
OTC experience and familiarity with PAGB codes of practice and Veeva approval systems.
Experience working with retailer activation units such as BMG (Boots Media Group), Linney, Dunnhumby, Superdrug, and others.
Strong organizational skills, including the ability to create and execute plans with contingencies.
Budget management, including tracking spend, invoicing, and reconciliation.
Agency management, building strong relationships to ensure timely and effective deliverables.
High attention to detail, ensuring assets meet high standards and are error-free before review.
Results-driven mindset, focused on campaign performance and leveraging insights for future activations.
Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.
About Your Skills & Experience
For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
Manage POS critical path, ensuring timely delivery aligned with business objectives.
Collaborate with account managers to implement retail activation plans and explore new opportunities.
Ensure POS materials align with brand guidelines and marketing strategies.
Oversee POS execution, from strategy and planning to approvals, production, and performance analysis.
Attend trade conferences to support account management, coordinating necessary materials.
Manage storage agency (CPG) for marketing and trade materials.
Monitor POS budget, ensuring all costs align with financial plans and providing reconciliation.
Track live activations, their effectiveness, and competitive trade activities, sharing insights with key teams.
Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.
Lead agency relationships for POS artwork, printing, and fulfilment.
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.
What we offer:
Top Employer Accreditation, demonstrating that we provide excellent people policies and practices
Competitive compensation package inclusive of annual discretionary bonus
Focus on career progression with growth and development opportunities
Hybrid work model
Emphasis on Health and Wellness programmes
100% paid medical insurance and Employee Assistance Programme
Life cover
Excellent employer-matched pension scheme with Viatris contributing up to 11%
2 paid volunteer days per year
Diversity & Inclusion at Viatris
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion
Sustainability at Viatris
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
