🏷️ Title: Strategic Finance Lead
👫 Department: Finance
💰 Salary: £75-90k (dependent on experience)
🎁 Benefits & Culture: See here.
📈 Equity: A very generous EMI share offering.
🌴 Holiday: 26 days + bank holidays.
💗 Mission: Elevate later life for everybody and build the care sector of the future.
💻 Office Policy: Hybrid with a minimum of 2 core office days per week.
🌍 Office Location: London Bridge, London, UK.
🔍 The Opportunity:
Having quickly grown to be the UK's no. 1 care marketplace and operating software, Lottie is looking to make its first Strategic Finance hire. This is a high-impact, high-autonomy role sitting at the heart of commercial decision-making — you'll report directly to the Finance Director and work closely with the CEO on everything from board preparation to fundraising and M&A.
This isn't a traditional finance role. You'll be the strategic finance partner to leadership, helping shape how the business evaluates opportunities, allocates resource, and drives performance. You'll build the function from the ground up — the models, the frameworks, the reporting infrastructure — and have a direct line to the decisions that matter most.
💻 What does this role involve?
Financial Planning & Analysis: Own the strategy planning, forecasting and reporting processes, providing clear and actionable insights that shape strategic and commercial decisions and drive accountability.
Business Partnering: Become the trusted finance partner to leadership, the commercial and product team. Support investment decisions, preparation for board meetings, new market analysis and unit economics optimisation.
Commercial & Unit Economics: Lead analysis on pricing, unit economics and cost optimisation initiatives across the business.
External & Strategic Matters - Lead and/or support the CEO on external matters such as: board meeting preparation, fundraising, investor relations, and M&A activity.
💪 What problems will you be solving?
Creating a Best-in-Class Strategic Finance Function: Play a key role in building out the function, including designing the tech stack from scratch and improving the planning cycles.
Business Partnering Transformation: Define how finance supports and effectively challenges the wider business. Partner closely with functional leaders and products to improve decision-making, optimise P&L performance, and unlock new growth opportunities.
Decision Frameworks: Create the models and narratives that actually drive how leadership evaluates opportunities and performance.
Cost & Resource Efficiency - Implement robust cost and workforce management frameworks that provide transparency, accountability, and financial discipline across all teams, products, and regions.
Scaling Reporting & Insights: Work with our Data Analytics team to build the dashboards and analytical infrastructure needed as we scale.
Other - Amongst many other workstreams given the nature of a high growth startup!
👀 We think you’ll be a great fit if you…
5+ years of experience, ideally with some combination of strategy consulting and in-house finance or commercial roles — though we're open on the exact mix.
A commercially sharp operator who has owned end-to-end business planning, forecasting, and performance management - with a proven ability to set ambitious targets and drive accountability across the organisation.
Comfortable operating at both strategic and executional levels - a hands-on in the detail leader who thrives in high-pressure, high-autonomy settings.
Display strong analytical and modelling skills with deep understanding of revenue dynamics, relevant business metrics and financial statements.
Demonstrate strong business partnering skills, with the ability to challenge department heads and earn their trust.
Problem solver and intensely outcome-driven, with a bias toward action, disciplined execution, and continuous performance improvement.
Proven ability to lead complex, cross-functional initiatives and align senior stakeholders around shared objectives and priorities.
A clear, confident communicator with high emotional intelligence and the ability to influence effectively at all levels, including the executive team and board.
Value autonomy, with the ability to drive impactful improvements independently.
You’re confident in data analysis (SQL, building out dashboards, etc.)
Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not perfect CV match
💔 This role isn’t for you if you…
Aren’t passionate about elevating later life for everybody – our mission is at the heart of everything we do.
Prefer a highly structured environment with pre-defined solutions; we thrive on autonomy and proactive problem-solving.
Aren’t comfortable handling large data sets and using data to drive actionable insights
Don’t enjoy collaborating closely with other teams like Commercial, Marketing and Data Analytics
🔢 Lottie’s Interview Process
First round interview led by Hiring Manager.
Technical assessment interview with Hiring Manager and one member of Lottie’s Senior Management Team.
Final interview with Will Donnelly (Lottie’s Co-Founder & CEO).
🤩 Candidate Experience: The majority of feedback will be given via email and we try our very best to give specific and constructive feedback where possible.
Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.
Case Study: If you are not successful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.
🚀 Meet Lottie
Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to fix care search for families and unlock profitability for care providers.
Launched in London in July 2021, Lottie has raised over £25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of Deloitte Fast 50, LinkedIn Top Startups and Startups 100.
As of today, Lottie offers four core products and services, including:
Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services.
Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to best manage their enquiries, occupancy and finances.
Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
AI Agents by Lottie (B2B Vertical SaaS) AI agents that handle care home enquiries - so no family goes unanswered.
🤩 Why Lottie?
Career Opportunity - A career-defining opportunity to build Lottie's strategic finance function from scratch — with direct exposure to board, investors, and the decisions shaping the next stage of growth.
Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
People - Join a kind, talented and mission driven team that loves coming to work every day.
Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
If you require reasonable accommodations during the application or interview process, please let us know at [email protected].
Top Skills
Lottie London, England Office
52 Bermondsey Street, London, United Kingdom, SE1 3UD
