Sr. Manager, Web, LEGO Education

Job Description

Shape the future of the LEGO Education web experience. Drive the web & e-commerce strategy, optimize UX, and boost lead generation. If you're passionate about reaching millions of students through our innovative, hands-on educational products, let’s build the future of learning together.

We do not offer relocation for this position
 

Core Responsibilities 

• Define the web and e-commerce roadmap for LEGO Education through continuous engagement with cross functional colleagues to ideate, capture and refine the project backlog 

• Implement website conversion rate optimization (CRO) methodologies and modern technology (e.g., personalization, chatbots, A/B testing, etc.) to achieve lead generation and revenue goals 

• Optimize website discoverability through close partnership with the Search Engine Optimization (SEO) team 

• Work proactively with Global Marketing and Education Impact team members across the company to ensure all website content is kept up to date and aligned with the company’s brand and messaging guidelines 

• Capture insights and learning from competitor analysis, user research, market trends, and general qualitative & quantitative data to generate new ideas 

• Provide vision and direction to the product team and be the voice of the user, clearly communicating objectives, goals and measure success 

• Long-term strategic partnership on the LEGO Education Web presence within the LEGO Group portfolio 

• Oversee the implementation, maintenance, and optimization of tracking on the website and ensure data flow into the company’s data lake
   

Play your part in our team succeeding 

As a key member of the LEGO Education US and Global Marketing team, this position will be responsible for the overall web strategy, execution, and measurement/performance (visitors, conversions, revenue, etc.) for the LEGO Education business 
 

Do you have what it takes? 

The ideal candidate brings a relevant background and at least 5 years of experience as a website or product owner coupled with both B2B and E-commerce experience. In addition, we expect that you have: 

• Proven track record in working directly with agile product teams or related experience 

• Experience with marketing organizations and marketing website/webpage development 
   

• Deep technical expertise and understanding of web development

• Exceptional partner management and communications skills 

• Ability to lead sizing, scoping, and prioritizing of web roadmap and projects 
   

It will be an advantage if you have experience with and/or understanding of K-12 education, Microsoft Suite, Matomo, Content Stack, Jira and hands-on physical products. 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.