The Social Media Executive will create various types of content, engage with trends, and support community management while analyzing data to improve performance.
Octopus Energy is on a mission to make the world's energy fairer, cleaner and better. In nine years we've become the UK's largest energy supplier - but we're not like the rest. Out of 650,000+ reviews, 89% of customers rate us 'Excellent'. We invest billions into renewable generation across Europe, you can talk to our CEO on Twitter, and we work with everyone from Arsenal to Idris Elba to Al Gore. And because we genuinely do right by our customers, stuff like this happens a lot.We want Octopus to be what Ryanair is to budget flights on social: a brand people actually follow, screenshot, and send to their mates. But not for the sake of it. We use social to fight for customers and challenge an energy system that’s historically been stacked against them - ultimately helping make energy cheaper, greener and fairer.You're a generalist who isn’t afraid to do it all: shoot and edit video, make graphics, write copy, crank out memes, react to the internet in real time, and constantly find new angles to make Octopus relevant, funny, and unmissable. You'll pitch ideas, get the green light, and execute before the moment passes.
What you'll do....
- Make stuff - lots of it. Video, graphics, memes, written posts - you're comfortable across all of it. From quick reactive TikToks to mini-mockumentaries to energy explainers that don't put people to sleep - you'll turn ideas into content fast, and make it look good.
- Be the meme machine. You'll be constantly scanning the internet for moments Octopus can own (trending sounds, viral formats, cultural flashpoints) and turning them around quickly. The best social teams move at the speed of the internet. So do you.
- Pitch relentlessly. You won't wait for a brief. You'll come in every week with new ideas - new formats, new angles, new ways to make people care about energy without realising they're caring about energy.
- Listen and lurk. You'll live on TikTok, X, Instagram, YouTube - tracking trends, monitoring what people say about Octopus, and finding the moments worth jumping on before they peak.
- Support our community. Work closely with our Community Management team, help with the trickier customer situations, and occasionally get involved in shifts yourself. Social is 24/7, and Octopus is famous for its service.
- Keep the wheels turning. No long-term content calendars here. With your finger on the pulse, you'll help prioritise output week-to-week to keep things timely, fresh, and worth watching.
- Measure what matters. You'll use data to test, learn, and get better - always asking what worked and why.
What you'll need...
- At least 2 years' experience creating content for a brand's social channels (agency or in-house)
- Video production and editing skills - this is a big part of the role (Adobe Suite is a plus)
- Experience with social listening tools (we use Brandwatch)
- Graphic design chops - you can make a meme, a Story, a thumbnail, whatever's needed
- A proactive, execution-first mindset: you pitch ideas and you follow through on them
- You're chronically online: you personally use social media a lot, you love internet culture, and you get why things go viral
- A genuine understanding of people - how they think, what they share, and why
- T-shaped: you're adaptable and happy to have a crack at everything
- A genuine passion for making a big green dent in the universe
This is mainly an office-based role at our London HQ in Oxford Circus - 4 days a week for the first 6 months, then a minimum of 3 days after that.
Social media doesn't follow office hours, and neither do we. If you prefer flexible working over a strict 9-to-5, you'll fit right in.
💚 Why else you'll love it here 💚
• 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
• 🎁 Visit our UK perks hub - Octopus Employee Benefits
If this sounds like you then we'd love to hear from you. 🚀
P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [email protected] and we’d love to help!
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Octopus Energy London, England Office
1 Upper James Street, London, United Kingdom, W1F 9DE
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