Senior Strategist

At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet.

With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Role Overview: The Senior Strategist plays a vital role in developing and delivering brand and communications strategies for brands in our business. This role requires a deep understanding of target audiences, insight generation and the ability to spot and understand trends in culture. You will be self-sufficient and able to find the human insight that will inspire teams to create stunning work. You will be able to present to clients and hold their attention with succinct yet compelling narrative.  

Key Responsibilities: 

• Support strategic thinking on a key luxury automotive client, taking full ownership of some of the campaigns, from inception to delivery. 

• Present strategic recommendations and creative briefs to clients 

• Develop compelling creative briefs that articulate the strategic direction. 

• Conduct thorough brand audits, market research, and competitive analyses. 

• Collaborate closely with the client leadership and creative teams throughout the project lifecycle. 

• Stay up-to-date with industry trends and emerging consumer behaviours, with a keen understanding of luxury culture. 

• Work across other brand-led accounts in the business as necessary, helping to create truly authentic and emotion-led brand strategy.  

• Proactively identify opportunities to enhance Design Bridge and Partner's strategic offering across those accounts. 

• Actively contribute to a positive and collaborative team culture. 

• Drive innovation workshops and ideation sessions. 

• Develop strategic frameworks for new product development and brand extensions. Productise and make proprietary research and insight methodologies and findings outside of a specific client brief or challenge 

• Push (supporting the creative teams) creative work into distinct spaces; make other people, including clients, ambassadors for the agency’s thinking 

• Build and maintain strong client relationships, navigating large and complex client stakeholder groups. Collecting and catering for multiple perspectives to drive consensus 

• Experience in a brand or advertising agency, with a proven track record of developing and delivering successful brand strategies. 

• Interest in cars and the automotive sector. Experience working within automotive useful but not essential. 

• Solid understanding and experience in advertising strategy, ability to formulate a brief for internal teams and to find compelling insight. 

• A comfort with data and quantitative research, and ability to use data to bring narrative to life. 

• Strong ability to translate brand strategies into creative strategies. 

• Excellent communication, presentation, and interpersonal skills. 

• Ability to work independently and as part of a collaborative team. 

• Strong analytical and problem-solving skills. 

Desired Skills and Experience 

• Deep desire to help build long-term brand platforms but also to work on shorter-term campaigns to embed and embolden those brands. 

• Understanding of brand identity design systems and their application across various touchpoints is useful but not required. An interest to develop this understanding is a requirement. 

• Understanding of social strategy and/or experience strategy highly desired. 

We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world.  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Due to the volume of applications, we unfortunately can only respond to successful candidates.

We will not accept unsolicited CVs or approaches via recruitment agencies.

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