Landor is looking for a Senior Strategist to join our London studio. Could this be you?
We are Landor, part of WPP
World-leading brand experts,
underpinned by the most expansive strategic & creative capabilities in our category.
We make brands more valuable and less vulnerable.
We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.
Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What you’ll do
Role Overview
The Senior Strategist owns projects and assumes leadership roles to mentor junior members, influence senior-level thinking, and move clients to action. They take on responsibilities, leading projects with multidisciplinary teams, delivering extraordinary client work, and growing client accounts.
Job Responsibilities
- Owns the development of the client strategic deliverable by developing hypotheses, conducting analyses, and collaborating with colleagues
- Leads the writing and development of high-quality delivery such as integrated client presentations
- Collaborates on steroids with multidisciplinary teams (working closely with the creative lead, client lead and brand performance lead, as well as any required expertise or specialist) to identify client needs, articulate the story, develop recommendations, and present to clients to gain buy-in
- Owns audit, analysis & presentation of client, competitor & OOC brand assets & packaging
- Deploys relevant tools such as trend & semiotic analysis, where appropriate
- Owns the development & presentation of consumer & brand insights
- Leads development of creative briefs, in collaboration with design & other colleagues
- Gains and maintains in-depth understanding of clients’ businesses and industries
- Makes the most of AI to maximize knowledge, inspiration and efficiencies
- Partners with internal teams and, where relevant, WPP partners, to lead research design, execution, and analysis
- Masters the principles of BrandAssetâ Valuator and is able to pull out basic data
- Generates strategies that inspire award-winning (D&AD, The One Show, and Cannes Lions), breakthrough (talked about in the media and the industry) and impactful work
- Partners with others to map out and pursue opportunities to grow current client relationships
- Leads development of POVs for pitches and outbound new business efforts
- Fosters communication and cohesion between internal teams and disciplines
- Provides mentoring and on-the-job training for junior level talent
- Responsible for individual performance management of direct reports, including continuous conversations and interim reviews
- Understanding of and commitment to targets and budget allocations
What you’ll need
- Eager to understand branding, Landor, WPP, new information and new ideas
- Comfortable influencing internal stakeholders
- Strong experience in designing, conducting, and analysing secondary and/or primary research
- Experienced with brand asset & packaging audits and analysis
- Passionate about being culturally connected and on the leading edge of brands, marketing, design and innovation
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.
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