Senior Product Marketing Manager (gn)

Who Are We 

Hansen Technologies is a leading global provider of software and services that enable organisations to transform customer experiences and streamline critical business processes. With a footprint spanning over 80 countries, Hansen supports utilities, energy, and communications companies in delivering critical services efficiently and reliably. 

Our culture is built on collaboration, customer focus, and continuous innovation – creating an environment where talented individuals can make a meaningful impact and help shape the future of essential industries. 

We are proud to be an equal opportunities employer. Hansen celebrates diversity and is committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity or expression, marital status, race, ethnicity, religion or belief, sexual orientation, or any other protected characteristic. If you require any adjustments during the recruitment process, please let us know. 

Why This Role Matters 

Bring Strategy to Life. Enable Sales. Drive Pipeline. 
 

Hansen has built a comprehensive go-to-market strategy and value proposition framework for its Communications & Media business. Now, we are looking for a Senior Product Marketing Manager (gn) to activate that strategy across every channel and customer touchpoint. 

In this role, you sit at the intersection of Product, Sales, and Marketing – turning strategic frameworks into high-impact content, tools, and campaigns that strengthen our brand and accelerate revenue growth. 

Your work directly impacts how effectively we engage enterprise telecom customers, enable our sales teams, and generate pipeline across long and complex buying cycles. 

What You’ll Do 

Product Marketing Execution & Messaging 

• Translate Hansen’s value proposition into compelling, consistent content across on and offline channels 
• Develop and maintain clear, differentiated messaging for telecom operators and buyer personas 

Website & Content Ownership 

• Own and continuously improve the Communications & Media web presence 
• Build and optimise landing pages aligned with GTM structure and conversion goals 
• Create event-specific landing pages for key industry events (e.g. MWC, DTW) 
• Produce engaging product and explainer video content, simplifying complex BSS/OSS topics 

Sales Enablement & ABM Support 

• Build and manage a full suite of sales enablement materials: 
– pitch decks, solution briefs, battlecards, one-pagers, ROI/TCO summaries 
• Develop persona-specific messaging and objection-handling frameworks 
• Create decision-stage assets such as business case frameworks and executive briefings 
• Support ABM strategies with targeted, stage-appropriate content 
• Collaborate closely with SDR and sales teams to ensure messaging consistency 

Product Launch Management 

• Lead go-to-market execution for product and feature launches 
• Translate product roadmap developments into market-ready positioning and messaging 
• Coordinate asset creation, internal communication, and sales enablement for launches 
• Manage launch communications for customers and prospects 
• Define and track launch success metrics (pipeline impact, sales readiness, asset delivery) 

Competitive Intelligence 

• Establish and maintain a structured competitive intelligence program 
• Monitor key competitors in the BSS/OSS and telecom space 
• Translate insights into actionable sales enablement content (e.g. battlecards) 
• Feed market insights into campaign planning, positioning, and ABM strategies 

What You Bring 

You’re someone who has: 

• 5–10 years of experience in product marketing within B2B technology environments 
• Strong background in telecommunications, communications, or enterprise software (preferred) 
• Proven ability to translate GTM strategies into effective market-facing content and campaigns 
• Hands-on experience with sales enablement tools and asset creation 
• Demonstrated success managing product launches end-to-end 
• Experience collaborating closely with product management teams 
• Solid understanding of competitive intelligence in a B2B sales context 
• Strong writing and communication skills, able to address both technical and business audiences 
• Ability to quickly understand complex technical domains and articulate value propositions clearly 
• Experience managing web content (e.g. WordPress or similar CMS) 

Nice to Have 

• Experience in telecom (BSS/OSS), infrastructure software, or related industries 
• Video production skills (e.g. Canva, CapCut, Adobe Premiere or similar) 
• Experience with marketing automation platforms (e.g. Marketo) 
• Familiarity with CRM systems such as Dynamics 365 
• Strong organisational skills with the ability to manage multiple workstreams independently 
• Data-driven mindset with experience analysing performance metrics 

Benefits and Perks 

Join us for a rewarding career with competitive compensation, health coverage, and strong development opportunities. We value work-life balance, recognise performance, and support continuous growth within a global, collaborative environment. 

Further details on our benefits package will be shared during the recruitment process.