UFORCE exists to make aggression unaffordable.
Founded in Ukraine and headquartered in London, UFORCE is a defence-technology company with operations across Europe, the United States and Asia.
UFORCE builds uncrewed vessels, ground robotics and aircraft, autonomy software, and the command-and-control layer that operates them together. Each platform is deployable on its own, and stronger as part of the system. Its product lines include the MAGURA family of uncrewed surface vessels, the NEMESIS family of strike platforms, the LIUT family of ground robotic platforms, and counter-UAS systems.
As the Senior Product Marketing Manager you will own the narrative for UFORCE products: what each platform is for, whom it serves, and the language that makes both immediately clear. The positioning, messaging frameworks and arguments produced in this role are what the rest of the company works from - sales, press, government relations, the website and the exhibition stand.
The role is the bridge between the engineers who build the systems and the people who sell them. It requires sustained time with both, and with the operators who use the products, until the technology can be explained effortlessly.
It also carries custody of that language. The standard is uncompromising: no document that overclaims, no adjective that would not survive a procurement review. The narrative is expected to iterate at the pace of the products.
What you will doOwn positioning and messaging for products, and maintain the frameworks that keep it consistent across markets, languages and audiences.
Produce the materials the company sells with: one-pagers, capability briefs, specification sheets, sales decks, demonstration narratives and launch content.
Maintain a current assessment of the competitive landscape - the neo-primes, the incumbent primes and the low-cost entrants - and convert it into positioning rather than description.
Brief designers, 3D artists and film-makers so that a complex system is legible visually.
Provide PR, communications and government relations with the product substance their work depends on, and ensure claims remain consistent wherever they appear.
Lead go-to-market for new products and capabilities, covering audience, message, materials, sequencing and timing.
Travel to events, facilities and customer engagements.
Substantial experience marketing hardware or software within a technology company, including ownership of at least one launch from positioning through to market.
Demonstrated ability to translate complex technical concepts into clear, compelling narratives without loss of accuracy.
Exceptional writing and editing across registers. Copy for engineers, procurement, investors and press are four distinct disciplines.
The ability to brief a creative such that the resulting image or video explains a system rather than decorating it.
A record of cross-functional work with product and engineering teams, and a willingness to keep asking elementary questions until the answer is clear.
Ability to obtain UK national security clearance if required
Experience in defence, dual-use or uncrewed systems, whether in industry or in service
Experience working with engineering or operational teams remotely
Complementary skills in design or video
The nature of combat has changed.
Tomorrow’s battlefield success depends on autonomy, speed, and adaptability.
And UFORCE is ready.
Are You?
