Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
OUR WORK MODEL:
Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.
THE ROLE:
We are looking for a Senior Paid Media Manager to lead the strategy, planning, performance management, and optimisation of our paid media activity across core digital channels.
The successful candidate will be responsible for managing our paid media agency, owning channel strategy, overseeing budget allocation, improving performance, and ensuring paid media activity is tightly aligned to demand generation, digital, and broader GTM priorities.
The role requires someone who can combine strong paid media expertise with commercial judgement, agency management, stakeholder alignment, and a constant focus on optimisation and pipeline impact.
RESPONSIBILITIES:
Strategy, Budget & Channel Performance
- Own and evolve the paid media strategy across LinkedIn, Google, paid social, display, retargeting, and emerging paid channels.
- Translate GTM, demand generation, regional, and segment priorities into clear paid media plans.
- Define channel roles, budget allocation, testing priorities, and optimisation plans.
- Manage paid media budget planning, pacing, and reallocation across channels and campaigns.
- Improve CPL, CAC, ROAS, pipeline efficiency, conversion rates, and overall return on spend.
- Identify where to scale, reduce, pause, or test investment based on performance and business priorities.
- Ensure activity is aligned to ICPs, personas, buying stages, and key segments such as mid-market, and enterprise.
Agency Management
- Lead the relationship with our paid media agency, ensuring they are clear on priorities, expectations, budgets, timelines, and success metrics.
- Brief the agency on objectives, audiences, messaging priorities, campaigns, and commercial goals.
- Review and challenge agency recommendations to ensure plans are strategically and commercially sound.
- Hold the agency accountable for delivery, optimisation, reporting quality, testing cadence, and performance improvement.
- Run regular performance reviews, retrospectives, and optimisation sessions.
Reporting, Insight & Commercial Impact
- Own weekly and monthly paid media reporting.
- Track performance from click to lead, MQL, SQL, pipeline, and revenue.
- Turn data into clear insights, recommendations, and decisions.
- Partner with RevOps to ensure tracking, attribution, UTMs, CRM data, and funnel reporting are accurate.
- Build a structured testing roadmap across audiences, creative, messaging, channels, landing pages, and offers.
- Ensure learnings are documented and translated into future improvements.
Cross-Functional Collaboration
- Work with Demand Generation to align paid media with campaigns, pipeline goals, regional plans, and audience strategy.
- Partner with Digital and Web teams to improve landing pages, CRO, tracking, and paid traffic journeys.
- Collaborate with Brand, Content, and PMM to ensure creative, messaging, and offers are relevant and differentiated.
- Partner with Sales and RevOps to understand lead quality, pipeline progression, and conversion challenges.
REQUIREMENTS:
- 5–7+ years’ experience in paid media, performance marketing, or digital marketing, preferably in B2B SaaS.
- Proven experience managing paid media strategy, budgets, agencies, and performance across multiple channels.
- Experience managing significant monthly budgets, ideally £250k+.
- Strong understanding of LinkedIn Ads, Google Ads, paid social, display, and retargeting.
- Proven track record of driving qualified pipeline and revenue impact through paid media.
- Experience managing external agencies or agency-side partners.
- Ideally, experience working both in-house and agency-side, or in a role that required close agency management.
- Strong understanding of attribution, tracking, UTMs, funnel reporting, CRM, and marketing automation.
- Comfortable working with Salesforce, HubSpot, or similar platforms.
- Strong knowledge of CPL, CAC, ROAS, MQL to SQL conversion, pipeline, and revenue metrics.
- Strong analytical skills and the ability to turn performance data into practical recommendations.
- Able to challenge agencies, interrogate performance, and identify optimisation opportunities.
- Strong stakeholder management across Marketing, Sales, RevOps, Digital, Web, Content, Brand, and PMM.
- Comfortable communicating performance, risks, and recommendations to senior stakeholders.
- Experience working in fast-paced, scaling environments.
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!
Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s what we stand for:
🤝 We Own the Outcome Together.
🤓 We Deeply Understand our Customers.
🏆 We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
