Senior Marketing Executive

Job Description:

Job Title Senior Marketing Executive

Contract: Hybrid – Mix of working from home and out on site

Location: South

Permanent

Salary range: £Competitive

Full Time - 37.5 hours

Car is required for role

We make health happen

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

You’ll support the Regional Marketing Manager in developing / maximising customer acquisition and conversion into the Bupa Care Services portfolio of homes – the main focus of the role being Social Media (Facebook) and Public Relations.

You’ll help with the creation and development of all marketing campaigns from briefing stage through to final production and contribute to the planning, development and implementation of marketing campaigns and initiatives day to day.

You’ll also be responsible for developing, implementing and improving post enquiry customer communication journeys to maximise conversion and improve retention.

How you’ll help us make health happen:

• Support the Marketing Manager and lead the development and delivery of local (home specific) and regional marketing plans. Work with specific homes to develop and own actionable, targeted and measurable plans to drive enquiries and conversion
• Provide top level support to the Marketing Manager, making recommendations and contributing to overall marketing plans as well as supporting delivery of marketing activity
• Write and brief studio requirements for campaigns and managing these through to delivery
• Ensure all communications are on the online marketing management system and are fully signed off
• Working with the Marketing Manager, Customer Insight, Data, Research and Finance maintain a good understanding of homes by reviewing, analysing and interpreting reports
• Ensure tracking and reporting is in place for activity, using the output from this to drive efficiencies and improve effectiveness of future campaigns
• Create reports and presentations to communicate plans and demonstrate delivery
• Advise homes to identify and build regional /home specific contact lists for community groups and key influencers; to initiate local networking and engagement approaches to enable spotting of business opportunities locally, to enable successful in home community events and groups and create positive PR stories.
• Promote in home lead generation and conversion events we are made aware of by homes. To help homes promote a positive Bupa care home experience
• Competition and enquiry experience reviews through mystery shopping calls and desktop reviews

Key Skills / Qualifications needed for this role:

• A creative problem solver, with commercial experience in leading integrated marketing communication plans and extensive understanding of social media platforms, especially Facebook
• Good understanding of customer touch points across the whole marketing mix
• A fast learner, with the experience to hit the ground running
• Passionate about delivering the best communications to our customers
• Analytical and numerate, with meticulous planning and organisational skills
• Strong customer focus, understanding purchasing behaviours with the customer at the heart of everything you do
• Appetite to test and learn and tenacity to execute repetitive tasks with enthusiasm
• Effective relationship-building skills with the confidence to influence stakeholders across the business at the highest level
• Commercially minded and financially aware with good grasp of the importance and key elements of P&L and associated levers.
• A resilient and proactive self-starter, able to manage your own workload and conflicting demands on your time

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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