Senior Manager, BI

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.  

As a Senior Business Intelligence Manager you will be joining the WPP 650 division of WPP Media’s Data, Technology and Analytics team.

This role involves leading client projects and overseeing the strategic development of solutions that aggregate diverse data sources into a single, unified view. You will act as a subject matter expert and strategic for our Measure data platform – a unified system for data connection, ingestion, transformation, and reporting – built on a robust technology stack including Adverity, GCP, and PowerBI.

You will be responsible for establishing best practices, quality assurance processes and ways of working that ensure the reporting solutions we deliver are consistently accurate and meeting the needs of our clients. Your core focus will be on partnering with our clients to deeply understand their strategic objectives and challenges. You will also be responsible for fostering a high-performing and collaborative team culture between your three direct reports, the WPP 650 BI Engineering team, and the wider business.

Skills and Experience

Key Responsibilities

• In partnership with the Senior Engineering Manager, lead the end-to-end design and implementation to the development of bespoke data solutions within the BI team, setting the standard for business intelligence and data visualisation excellence.
• Serve as senior technical liaison and strategic partner to planning teams, client stakeholders, and cross-functional departments, translating business specifications into precise technical requirements for implementation.
• Design and enforce robust validation and auditing processes to ensure the highest levels of data integrity, consistency, and reliability across all platforms.
• Oversee the development and maintenance of Power BI dashboarding solutions delivered via the Measure platform, taking ownership of advanced data model design, dashboard deployment strategies, innovation, and change management.
• Lead initiatives to identify, evaluate, and integrate new data sources and technologies to enhance the Measure platform's capabilities and drive continuous improvement.
• Mentor and guide your direct reports on BI best practices, advanced data modeling, Power BI development, data governance, and effective client engagement.

Essential:

• Experience in designing, architecting, and implementing complex data integration strategies, transforming disparate datasets into unified, high-value data models for advanced analytics and visualization.
• Proven ability to translate highly complex business requirements into robust technical specifications and scalable BI solutions, proactively identifying potential challenges and proposing innovative solutions.
• Demonstrated leadership and strong communication skills, with an ability to mentor team members, influence stakeholders, and drive technical excellence within a collaborative environment.
• Desirable:
• Strong SQL skills for complex data manipulation, optimization, and advanced ETL/ELT processes.
• In-depth experience with digital marketing data ecosystems (e.g., ad servers, DMPs, web analytics platforms like GA4, campaign management tools) and a comprehensive understanding of media attribution models.
• Experience in designing, implementing, and optimizing complex data transformation pipelines

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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