Department: Marketing
Team: Brand and Content
Location: London
Position type: 6 months contract (inside IR35)
What the hiring manager says
Join our dynamic GSMA Brand and Content Strategy team and contribute to the success of multiple events through creative and effective email marketing strategies. This role offers an opportunity to utilise your technical skills, collaborate with diverse teams, and play a pivotal role in engaging our audience through compelling email campaigns.
About the role
As a Senior Email Marketing Manager within the Brand and Content Strategy team, you will play a pivotal role in crafting and executing high-quality email campaigns for various events including the MWC Global Event Series and the M360 Event Series.
Leveraging your expertise in HTML/CSS, Salesforce Marketing Cloud, A/B testing – and collaborative skills with editorial, design teams, business partners, and project managers – you will ensure the seamless execution of email marketing initiatives. Your responsibilities will encompass lifecycle management, analysis, recommendations, and continuous enhancement of email strategies, fostering engagement and optimising campaign performance.
Email Campaign Development: Collaborate with Marketing Business Partners and the design team to create and deploy responsive HTML/CSS-based email templates and campaigns within Salesforce Marketing Cloud.
Template Build and Maintenance: Utilise HTML/CSS and email marketing best practices to create and code interactive experiences for email. Identify and address coding and template issues to ensure correct rendering across various email clients and devices, promoting a seamless user experience.
A/B Testing: Plan, execute, and analyse A/B tests to optimise email content, subject lines, layouts, and other key elements for improved engagement, click-through rates, and conversions.
Event-Centric Approach: Understand the unique requirements of each event, crafting personalised, event-specific email campaigns that effectively communicate the value proposition and encourage event participation.
Collaboration: Work closely with editorial and design teams, ensuring seamless integration of content and graphics into email campaigns that align with brand guidelines and maintain a consistent tone and style.
Project Management: Manage and prioritise email development projects, ensuring timely delivery and adherence to deadlines, coordinating with project managers to align with overall marketing schedules.
Lifecycle Management: Implement effective email lifecycle strategies, covering welcome emails, engagement campaigns, post-event follow-ups, and re-engagement initiatives.
Analysis and Recommendations: Analyse email campaign performance metrics, derive insights, and provide actionable recommendations to enhance the effectiveness of future campaigns.
Continuous Improvement: Stay abreast of email marketing best practices, industry trends, and emerging technologies, contributing to the continuous enhancement of the team's email capabilities.
About You
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Proven track record as an Email Developer or in a similar role, demonstrating a robust portfolio of successful email campaigns.
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Proficiency in HTML and CSS, showcasing the ability to hand-code responsive emails.
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Hands-on experience with Salesforce Marketing Cloud or a comparable email marketing platform.
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Solid understanding of A/B testing methodologies, with a history of analysing and interpreting campaign data.
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Excellent collaboration and communication skills to facilitate effective teamwork and partnerships with cross-functional teams and business partners.
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Strong project management skills, adept at handling multiple projects concurrently while meeting deadlines.
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Analytical mindset with the ability to interpret data, make informed decisions, and optimise email performance.
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Familiarity with email deliverability best practices and anti-spam regulations.
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Detail-oriented and committed to delivering high-quality output.
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Proficient in creating meaningful and impactful reports using various data sources.
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Advanced user of Excel, including pivot tables, formulas, and data analysis.
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Self-motivated, proactive, and capable of working independently as well as part of a team.
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Knowledge of marketing automation, segmentation, and personalisation strategies.
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Experience in email lifecycle marketing and lead nurturing campaigns.
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Familiarity with email accessibility standards (WCAG) and responsive design principles.
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Basic understanding of SQL and AMPscript for data manipulation and personalisation in emails.
Contract type
Short term Contractor
Worker type
Contingent Worker
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
