Field Marketing Manager (Northern/MEA)

We are looking for a highly innovative and results-oriented Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth in the region. In this role, you will report to the EMEA Director, Field & Digital Marketing based in Munich and work closely with the extended EMEA Marketing team as well as the North & MEA Sales, Alliances, and Customer Success teams to plan and execute a wide range of marketing initiatives to generate and drive the sales pipeline. You will work in close alignment with the regional sales leader with the main goal to help the sales team engage with leading retailers and wholesalers in the UK, Scandinavia and some MEA countries through innovative campaigns, events and compelling communications and content strategies.

As a key member of the EMEA Marketing Team, your responsibilities include:

• Design the marketing plan for the UK, Scandinavia and MEA markets (targeting, communications and content, budget planning, events schedule, digital campaigns, analysis, and reporting of ROI) in alignment with Corporate and EMEA GTM and objectives. 
• Adapt the EMEA marketing strategy to your local specifics in alignment with the regional sales priorities and targets.
• Plan and execute field marketing events/tradeshows that deliver ROI to the sales teams. 
• Work with the Digital Marketing team, Regional Business Development representatives and the Partner Marketing lead to create and roll out integrated campaigns (customized emails, webinars, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns.
• Brief local PR agency on Mirakl’s marketing strategy and build and maintain relationships with local trade press (retail, manufacturing, wholesale).
• Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events.
• Work closely with the Customer Marketing Manager as a local contact point to support regional activities.
• Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives.
• In charge of the reporting for all regional marketing activities.

• 4-6 years experience in a Tech or B2B company in a regional marketing role.
• Fluent in English; knowledge of Swedish, Danish, or Finnish is a plus.
• Basic understanding of Salesforce CRM, Hubspot, and social tools for lead acquisition.
• Some experience in event management and supporting sales and partner teams.
• Strong problem-solving skills and ability to work under pressure, with a hands-on mentality.
• Willingness to travel occasionally across Europe and visit the Paris office quarterly.
• Excellent communication skills and ability to work autonomously with multiple teams.