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Develop and execute B2B customer marketing strategies focused on retention, adoption, expansion, and advocacy. Lead lifecycle campaigns, customer events, advisory boards, advocacy programs, cross-sell and up-sell initiatives, reporting, and budget management. Collaborate with customer success, account management, product, content, events, partnerships, and sales teams. Manage direct reports and use customer insights to support growth, loyalty, and product adoption.
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives.
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives.
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Your role in our Mission
We are looking for a driven and customer-obsessed Senior Customer Marketing Manager to create and implement our B2B customer marketing strategy and customer engagement programmes. You will work directly with our client success, account management, product and marketing teams to increase customer advocacy, identify cross-sell and up-sell opportunities, and increase loyalty and retention.
We are looking for a driven and customer-obsessed Senior Customer Marketing Manager to create and implement our B2B customer marketing strategy and customer engagement programmes. You will work directly with our client success, account management, product and marketing teams to increase customer advocacy, identify cross-sell and up-sell opportunities, and increase loyalty and retention.
This is a pivotal role in our high-performing UK Marketing team with lots of development opportunities as we grow the business and scale the customer marketing function. You’ll be working in a high-recognition environment, delivering creative customer marketing campaigns and events to build customer advocacy and drive existing business growth.
Flexible, Hybrid Working
Our offices are available for you to use as often as you like. As a minimum, our Marketing team works from our London office at least twice a week.
Flexible, Hybrid Working
Our offices are available for you to use as often as you like. As a minimum, our Marketing team works from our London office at least twice a week.
Some of Your Responsibilities & Core Duties will include:
Strategy
- Be responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption, and advocacy.
- Develop reporting structures to track and improve the performance and success of customer marketing campaigns.
- Manage a sizeable budget and report on the spend accordingly
Customer Engagement Programmes & Events
- Work with the events team to plan, promote and deliver customer webinars, events, roundtables, and networking events which support growth and usage.
- Lead Client Advisory Board programmes and act as the internal voice of the customer, working with teams such as product marketing and client success to feedback suggestions and improvements.
- Grow our customer advocacy and community programmes, building and maintaining loyalty across our customer base via our software Base.ai
Expansion and Retention
- Lead the strategy for our B2B customer lifecycle marketing campaigns (including Merchant Marketing), through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion.
- Create cross-sell and up-sell campaigns to drive intent for account management teams.
- Educate customers about our products / services through mediums such as video, email, events, social media and landing pages.
Cross-Functional Collaboration
- Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points.
- Create and maintain close relationships with account management and customer success to create tailored marketing strategies that support their goals.
- Work closely with B2C marketing to plan and implement end-user facing campaigns to increase adoption and usage within client accounts.
- Partner with New Business to deliver tailored social proof, including client references, case studies, battle cards and referral‑ready proof points, aligned to the conversations they’re having with prospects.
- Support product marketing and partnerships to promote new products and features and drive partner sales and adoption.
- Manage, develop, motivate and support direct reports.
The Experience and Key Skills you will have:
- Senior level experience in a Customer Marketing role, preferably within a SaaS business, with experience driving customer advocacy, engagement and retention programmes.
- A proven track record of developing and driving successful advocacy and customer expansion strategies driving business growth.
- Proficient in revenue forecasting, reporting, analysis and the measurement of customer marketing programme performance.
- Experience in managing annual budgets of >£500k.
- Strong understanding of customer journeys, lifecycle marketing, customer adoption, retention and expansion strategies.
- Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment, acting as a strong voice of the customer.
- Strong knowledge of marketing technology solutions (e.g. Salesforce, HubSpot, 6sense), account-based marketing strategies and customer engagement platforms.
- Highly effective in written and verbal communication, with a strong ability to convey ideas clearly and build relationships across internal and external stakeholder groups.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities, with experience leading customer events, advisory boards and developing high-performing team members.
Your interview journey:
- Screening interview with a member of the Talent Acquisition team
- 1st stage online interview with our Senior Customer Marketing Manager and Marketing Director
- Take-home case study presentation task and in-person final stage interview with our Marketing Director
At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.
About
Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
Reward Gateway London, England Office
London, United Kingdom
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