Develop and lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem. Responsibilities include auditing experiences, identifying content gaps, defining future-state visions, creating frameworks and taxonomies, developing roadmaps, setting measurement strategies, and partnering with senior stakeholders and multidisciplinary teams. The role requires strong writing, research, presentation, content governance, and digital product expertise, with responsibility for delivering high-quality strategic work independently and on accelerated timelines.
At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
Content strategists at AKQA are curious thinkers who want to investigate, understand, and organize to create a better future, with a specific focus on the content that powers our clients' experiences. To us, content is more than words on a screen; it is the story and information that drives our clients' brands and products forward.
In this role, the Freelance Senior Content Strategist will support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for one of the most recognized and trusted names in financial services, a brand with deep roots in helping people plan, protect, and secure their futures. Responsibilities span auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a pragmatic roadmap to get there. The Strategist will work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems that serve our client's needs across digital products and platforms.
ROLE REQUIREMENTS
- 8+ years of experience in content strategy for digital products, apps, and web platforms, with a portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences
- Strong writing and editing skills, with the ability to define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces
- Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies that measurably improve outcomes
- Comfort consuming large quantities of research and data, including behavioral, consumer, industry, and academic sources, to inform perspectives, set KPIs, and partner on measurement
- Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations
- Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams
- Strong presentation skills, with the ability to craft persuasive narratives and present confidently to senior clients and internal leadership
- Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks
- Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline
QUALITIES AND CHARACTERISTICS
- Undaunted by the unknown; ambiguity sparks your curiosity and accelerates your learning
- A love of hard problems and a drive to inspire new ways of thinking across teams and stakeholders
- A passion for transforming large amounts of disorganized information into clarity through structure, rigor, and systems
- Deep affinity for the end user, with empathy that translates into usable, valuable content experiences
- Extreme attention to detail coupled with the ability to zoom out to a compelling strategic narrative
- Phenomenal communication skills and the ability to partner with senior clients and executive stakeholders
- 8+ years working across digital experience, brand experience, customer experience, or communications; an intersection of more than one is ideal; experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus
- Self-directed and proactive; comfortable operating independently in a fast-paced, high-visibility environment
Location & Commitment
- Remote (US Based)
- Available during core business hours, U.S. Eastern Time
- ASAP through December 23, 2026
- Part time, hours may fluctuate week to week
- Expected compensation: $75 to $85/hour
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
AKQA London, England Office
1 St. John's Lane, London, United Kingdom, EC1M 4BL
Similar Jobs
Fintech • HR Tech
Designs, facilitates, and evaluates data-driven learning programs for customer experience teams. Responsibilities include instructional design, AI-enabled training, cohort and program management, stakeholder consultation, learner coaching, communications, and learning analytics. The role owns program outcomes, uses Kirkpatrick Model evaluations and KPIs to optimize learning, and mentors learners and junior team members while partnering with senior leadership.
Top Skills:
Ai Authoring ToolsAi-Enabled Learning PlatformsAi-Powered Analytics DashboardsAPIsLlmsPrompt Engineering
Healthtech • Software • Biotech • Pharmaceutical
Supports Flatiron’s oncology product development as a clinical genomics subject matter expert. Interprets genomic test results, translates oncology workflows into product requirements, validates clinical decision-support features, and advises Product, Engineering, and Clinical teams. Develops educational materials on precision medicine and genomic testing, represents provider needs, and stays current on molecular diagnostics, targeted therapies, and oncology guidelines.
Top Skills:
Flatiron AssistGenomic TestingMolecular DiagnosticsNext-Generation Sequencing (Ngs) PanelsOncoemr
Financial Services
Develops secure, scalable software solutions within an agile team. Responsibilities include designing, coding, testing, debugging, troubleshooting, creating architecture artifacts, maintaining production systems, analyzing large datasets, and improving application quality and resiliency. The role also involves using and validating enterprise-authorized AI coding tools, applying secure and responsible AI practices, and guiding peers on effective engineering workflows.
Top Skills:
AgileAi-Assisted Software Development ToolsCi/CdCloud TechnologiesFront-End TechnologiesJavaPythonSQL
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
