Sales GTM Lead - GenStudio

The Opportunity: 

Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate and measure on-brand content. We are looking team members to be on the forefront of Generative AI as we take GenStudio to market.  

  
The GenStudio COE team will drive Adobe’s GenStudio business in two key areas. First, as we bring the product to market the team will work with product, product marketing, the sales teams and customers to help shape the current and future direction of Adobe GenStudio. Second, the COE members will help establish a successful pre-sales motion and directly sell GenStudio to customers in conjunction with the Adobe enterprise selling teams.   The GenStudio team will be operating in a fast-changing environment. We plan to iterate on the product quickly in response to the needs of customers and the COE team will be responsible for uncovering those needs. COE members should be comfortable with this fast-paced, startup like environment where quickly evolving the business will be required. The COE will work closely with Expert Solutions Consulting, Account Directors, AE’s, Product Specialists, Product Marketing, and Sales Enablement.

We are seeking experienced Enterprise Sellers who have a track record of success. Excitement to work a changing, fast-paced environment is a must. If you are passionate about Generative AI, have an entrepreneurial spirit and are excited by market leading customers, we want to hear from you. 

What you'll Do: 

• Drive the sales of Adobe GenStudio.  

• Orchestrate cross-functional teams to understand market trends, identify customer needs, and competitive landscape within the generative AI and content space 

• Create the future by applying customer analytics and data-driven insights to develop comprehensive segmentation strategies for target markets 

• Collaborate with marketing, sales, and product teams to ensure alignment of go-to-market strategies with overall business objectives. 

• Own the outcome by developing and implementing a plan with prioritization across accounts that serves as a success roadmap to exceed the quota. 

• Prospect and generate pipeline across a book of named accounts 

• Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to sales ecosystem 

What you need to succeed:  

• Experience creating GTM strategies along with a practical understanding of the technologies and tactics necessary for execution 

• The ability to take richness of the Adobe Content Supply Chain story and turn it into value customers can understand and deliver on.  

• A minimum of 5+ years large enterprise-level software sales experience. 

• Deep understanding of the Adobe Experience Platform, Adobe Experience Manager Assets and Workfront, with knowledge of our AI solutions. 

• Proven track record of success and a history of exceeding quota. 

• Aptitude to work collaboratively in a team environment with team goals and metrics.  

• A builder and ‘start up’ mentality; understanding the goal is to own the category for GenStudio; the ability to be agile, project passion internally and with customers. Deep knowledge of the marketing technology industry including direct-to-consumer and/or business-to-business models